Barbara Castilano established Marketing Options in October of 1987 with a philosophy that all companies, regardless of size, should have access to complete, professional and affordable marketing support. 

Prior to starting Marketing Options, Barbara held positions in marketing and sales with:

• Procter & Gamble
• DAP
• Clopay Corporation

Barbara operates her business with a keen eye on overhead, keeping costs down to ensure affordable marketing services for small- and medium-sized businesses. "Clients should get what they pay for, and not have to worry about paying for someone else's lavish buildings and extravagance," said Castilano.

Early on, Barbara provided a menu of services that companies could cost effectively choose from. The services included marketing plan development, copy writing, advertising, public relations and sales training. 

In 1995, Barbara teamed up with Mike Krumm to expand services into Web site development, computer training and e-newsletter design. The arrangement included additional contracts with his consulting partners, forming a powerful e-marketing service alliance. 

Barbara expanded services again in 2000 by adding 3D animation, interactive multimedia, video editing, and presentation production. In 2002, e-learning services and tradeshow support services were added. 

The list of clients grew and in 2002 international manufacturing companies took notice. Marketing Options began servicing clients in Hong Kong and Germany. By using the same marketing services offered to her clients, Barbara deployed a successful e-marketing campaign that generated inquiries about her company from prospective customers as far away as Port Nelson, New Zealand. 

In 2005, Marketing Options Web site services expanded further into international and domestic marketing, including the construction of an e-commerce site for a manufacturing company in Xenia, OH serving Chinese, French, Italian, Spanish,  German, U.K. and U.S. markets.  

In 2006, Mike Krumm officially joined Marketing Options as a full-time employee. During this time, advanced digital photography, on-site video services and tradeshow booth design were also added to the Marketing Options line of offerings. 

Today, we proudly serve as a complete marketing department for many of our clients while still offering only specific services if our clients choose. We continue to serve small- and medium-sized businesses in local, national, and international markets.