
		HOME ABOUT US Overview Industries We Serve History Staff Mission Statement Community Support News SERVICES Overview Consulting Services Research Services Traditional Marketing Internet Marketing Public Relations Sales Services QR Coding Translation Services Other Services EXAMPLES Examples Portfolio PORTFOLIO Advertising Discussion Forums Calculators / Forms E-Commerce E-Marketing Flash Logo Design Marketing Collateral Password Protection Photography Public Relations Translations Tradeshows Video Web Sites CONTACT US Contact Information Twitter Facebook Contact Request Form

OUR HISTORY

Industries We Serve

About Us: Our History

Barbara Castilano established Marketing Options in October of 1987 with a philosophy that all companies, regardless of size, should have access to complete, professional and affordable marketing support.

Prior to starting Marketing Options, Barbara held positions in marketing and sales with:

Procter & Gamble
DAP
Clopay Corporation

Barbara operates her business with a keen eye on overhead, keeping costs down to ensure affordable marketing services for small- and medium-sized businesses. "Clients should get what they pay for, and not have to worry about paying for someone else's lavish buildings and extravagance," said Castilano.

Early on, Barbara provided a menu of services that companies could cost effectively choose from. The services included marketing plan development, research, competitive intelligence, graphic design, copy writing, advertising, public relations and sales training.

In 1997, Barbara teamed up with Mike Krumm to expand services into Web site development and Internet marketing.

Services were expanded in 2000 by adding 3D animation, interactive multimedia, video editing, and presentation production. In 2002, tradeshow support services were added.

In 2005, Marketing Options Web site services expanded further into international and domestic marketing. Translations and ecommerce services were added, and the construction of an e-commerce multilingual site for a manufacturing company in Ohio serving French, Italian, Spanish, German, U.K. and U.S. markets was developed. Diane Stoner was also brought on board to head our Internet Marketing Services.

In 2006, advanced digital photography and on-site video services were also added to the Marketing Options line of offerings.

In 2008, Marketing Options expanded into its current location at 7986 Clyo Rd, offering larger conference space and easy access from I-675.

In 2009 international e-marketing services were expanded. On any given month, we have e-marketing campaigns throughout Europe, North America and South American achieving much higher than national averages on open rates, click-through rates, Web hits, and sales.

In 2011, event planning services were added and Marketing Options led a highly successful South American conference and expansion for a manufacturing company in the metal casting industry. This successful expansion led to a remarkable increase in export sales, and caught the eye of the U.S. Dept. of Commerce.

Today, we proudly serve as a complete marketing department for many of our clients while still offering project-based services for other clients. We continue to serve small- and medium-sized businesses in local, national, and international markets.