News
May News
Marketing Options developed a successful touch screen presentation for
StrikoWestofen at CastExpo. To learn more about our Tradeshow services, see
Tradeshow Services.
April News
Marketing Options welcomes these new metal casting clients for strategic
marketing, branding, website design, e-marketing, public relations, photography,
advertising and tradeshow services. St. Paul Brass & Aluminum Foundry, Tech
Cast, Farrar Corporation, and UES!
Marketing Options is Hiring!
Marketing Options is seeking an energetic and metric-minded marketing
professional. We serve as an off-site marketing department for many of our
clients. You will be responsible for writing marketing plans, overseeing
execution of marketing programs and analyzing results. We prefer a college
degree in marketing, communications or business and a few years experience. Please send your resume to:
info@moptions.com.
March News
Marketing Options welcomes these new packaging, labeling and consumer
packaged goods clients for strategic marketing, branding, website design, e-marketing,
public relations, photography and tradeshow services: Trebnick
Systems, Sol-Tech Group, and All Kleer!
Barbara
Castilano has been selected to speak at the AFS CastExpo 2013, in St. Louis
in April.
She will be speaking on this topic:
Marketing Plan Metrics that Matter – for accountability and success
Marketing Plans are no different than manufacturing plans. Just as your production needs to be defined and measured, so does your
marketing. Success depends on implementing programs that deliver true value
to the customer. Topics to be covered: website and internet marketing,
advertising planning & management, public relations, social media that
works, and tracking methods.
E-mail:bcast@moptions.com
Bryan Strunk, Art Director
Bryan
recently joined Marketing Options as Art Director and brings with him over
17 years of design experience, specific to industrial, manufacturing and
other B2B markets. His expertise includes: product illustrations,
advertising, brand development, collateral & logo work, sales and product
presentations, booth displays, commercials, e-marketing, and photography.
Design work is only as good as its ability to generate a high response rate.
Designs developed by Bryan are rewarded with marketing metrics that matter:
excellent open rates, increase in web traffic, high conversion rates and
important RFQs. Bryan has prominent designs throughout these industries:
automation, automotive, general material handling, metalcasting, packaging,
plastics and steel. He is a graduate of the School of Advertising Art.
E-mail:bryan@moptions.com
2012 AFS Marketing & Selling of Castings Conference
Marketing Options, LLC, President, Barbara W. Castilano, has been selected
to speak at the American Foundry Society (AFS) 2012 Marketing & Selling of
Castings Conference, which will take place on December 10-11, 2012 in
Schaumburg, IL.
This AFS Conference brings together key industry executives to discuss sales
and marketing strategies, casting pricing and strategies to raise revenue,
and ways to find new markets and business to expand your customer base.
Castilano was selected to speak on this topic: Cut the Scrap…In Your
Marketing, on December 10th.
“Your marketing program is only as good as its ability to increase results
and deliver true customer value. This presentation will demonstrate how
waste can be identified (and eliminated) using lean manufacturing methods.
Topics to be covered in this presentation include: Website design, content
and navigation, SEO, Internet Marketing and importance of continuous
improvement,” said Castilano
E-mail: bcast@moptions.com
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