Advertising is expensive – Marketing Options knows that, and is experienced when it comes to developing advertisements that deliver quantifiably with higher open and conversion rates, web hits, calls, and sales. We are proud of the many readership surveys that say that our advertisements consistently deliver better results when compared to others, and delivers high response rates and leads that prove our message, creative, and placement are on target.
In the B2B world advertising is very relevant when used strategically. Trade publications, directories, trade associations, local trade chapters, and national and international publications (print and online), and even self publishing are very important advertising vehicles for B2B manufacturing industries. Advertising options have evolved just like everything else and need to do more than just communicate your product or service advantage quickly. While the traditional print advertising schedule has diminished over the years, those advertising dollars have been moved to more responsive advertising sources to include webinars, online forums, video links, clickable advertising and therefore lead generators, e-newsletters and more.
Finally, print and digital media now work together to enhance each other. Today’s users want it all, and are frustrated when they can’t find it online, and when they can’t find it in print. Therefore, there are now many more quantifiable and integrated digital and print options to consider. A successful marketing plan will include both online and offline advertising opportunities.
Our experience in this industry is second to none. We understand how to convert your leads into customers through content rich advertising options. Our creative team is highly experienced developing advertisements that deliver your unique selling proposition to connect with your target audience to motivate your prospects to read, click, learn more, and buy.